Built by runners,
for runners
We built RunClub HQ because we couldn't find the tool we needed to run our own club.
The Founder Story
When we started our new running club, we spent months searching for software that could handle what should be simple: automated membership renewals, professional member onboarding, and communications that didn't look amateur.
Everything we found was either designed for gyms with thousands of members, too basic to be useful, too expensive for volunteers, or built in 2010.
We wanted to spend our time running and building our community, not chasing spreadsheets and bank transfers. The tools that existed would have cost us more volunteer time than doing it manually.
So we built RunClub HQ - the platform we wished existed.
We use it to run our own club, and every feature solves a real problem we've experienced as volunteers. Our ethos is simple: reduce the time and effort required to be a volunteer and a member, so we can spend more time doing the sport we love.
Matt Smallman
Founder, RunClub HQ & Membership Secretary, Winchester Running Club
Our Mission
"Technology should serve the community, not burden it."
We believe running clubs should look professional without making volunteers feel amateur.
Reduce Volunteer Burnout
Every feature is designed to save time, not create more admin work.
Professional Experience
Members deserve a polished experience from first contact to renewal.
Real-Time Visibility
Always know the state of your club without digging through spreadsheets.
Design Philosophy
Solve Real Problems
Every feature exists because a volunteer somewhere needed it. We don't build for hypotheticals.
Automate the Boring Stuff
If a computer can do it, a human shouldn't have to. Renewals, reminders, payments - let the system handle it.
Make It Obvious
Volunteers shouldn't need training. If something needs a manual, we've failed.
Eat Our Own Dog Food
We use RunClub HQ to run our own club. If it annoys us, we fix it.
RunClub HQ is designed and built in the United Kingdom, with a deep understanding of how UK running clubs operate.
England Athletics integration, UK-specific payment providers, and support during UK hours.
Ready to join us?
Start your free trial and see why clubs are switching to RunClub HQ.